by Stephen Mills
January 13, 2010
Most of our exposure to dangers or risk in the media leaves out a crucially important factor. What is the likelihood of it actually happening to you? If you are told taking a new kind of birth control increases your risk of breast cancer by 20% compared to an existing type, that may sound bad but you have learned nothing useful.
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by Stephen Mills
January 10, 2010
Fear is an important emotion that had extremely important survival value in the world in which our brains developed. Much of that value is now being misdirected. The emotional makeup of fear is now a big part of what leads to our miscalculation of risk. Further, those with economic or political value to be gained, use the emotion of fear to influence us. It’s easy to motivate people by scaring them. So to truly understand and react to risk in a reasonable manner, we must approach it in a cold and calculating way.
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