“We’re attached to a certain view, a given outcome, and when it doesn’t appear, we waste time mourning the world that we wanted that isn’t here.” – Seth Godin
In the video below, Srikumar S. Rao discusses the If… Then… mental trap and our investment in outcomes. It is a medium length video of 18 minutes, and I realize in our ADD world, that is a long time. But is it really? I think you will find it time well spent.
If you are reading this in email and don’t see the video link, click on the article link and you will find the video on the web page.
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