by Stephen Mills
January 10, 2010
Fear is an important emotion that had extremely important survival value in the world in which our brains developed. Much of that value is now being misdirected. The emotional makeup of fear is now a big part of what leads to our miscalculation of risk. Further, those with economic or political value to be gained, use the emotion of fear to influence us. It’s easy to motivate people by scaring them. So to truly understand and react to risk in a reasonable manner, we must approach it in a cold and calculating way.
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by Stephen Mills
January 5, 2010
One of the most amazing and at the same time unsettling ideas emerging from research in the neurological and psychological sciences in recent decades, is the power and the pervasive nature of automatic unconscious (or nonconscious) thinking. It’s amazing because we have an incredible thinking and problem solving machine operating beneath the conscious level of our awareness. It’s unsettling because it is becoming apparent that some, and probably many, of our decisions are made by unconscious processing before we become consciously aware of them.
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