Fear is an important emotion that had extremely important survival value in the world in which our brains developed. Much of that value is now being misdirected. The emotional makeup of fear is now a big part of what leads to our miscalculation of risk. Further, those with economic or political value to be gained, use the emotion of fear to influence us. It’s easy to motivate people by scaring them. So to truly understand and react to risk in a reasonable manner, we must approach it in a cold and calculating way.
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