by Stephen Mills
January 28, 2010
“My goal is to persuade you that there is an opportunity available to you, a chance to significantly change your life for the better. Not by doing something that is easy or that you’ve been trained to do, but by understanding how the rules of our world have fundamentally changed and by taking advantage of this moment to become something the world believes is indispensable.”
–Seth Godin, from the Introduction
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by Stephen Mills
January 10, 2010
Fear is an important emotion that had extremely important survival value in the world in which our brains developed. Much of that value is now being misdirected. The emotional makeup of fear is now a big part of what leads to our miscalculation of risk. Further, those with economic or political value to be gained, use the emotion of fear to influence us. It’s easy to motivate people by scaring them. So to truly understand and react to risk in a reasonable manner, we must approach it in a cold and calculating way.
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